Here's what was good about it ... it was much easier to pack and set up for the show. Usually, packing pottery for a show is a complicated 3-dimensional puzzle, trying to get all of those pots of various sizes to fit into as few boxes as possible. It takes a while. Packing my simplified indie-craft inventory was a breeze. All the pots were small, and many were the same size. The entire inventory fit into two boxes, neither was full or very heavy. I was able to bring a smaller display. My usual display is three or four tables, plus two shelves. For this show, I brought two tables and one shelf. I only needed room for nine different items, and I could keep extra quantities stored until space became available. Two boxes of pots, and half my usual display fit so easily into my car. I could actually see out the rear-view mirror! Normally, packing the car is another 3-dimensional puzzle, but not this time. I set up the display in less than two hours. It usually takes 3 to 3.5 hours. I took it down in one hour. That usually takes 1.5 to 2 hours. Overall the good news is ... taking an indie-craft approach to pottery selling is a lot less work.
The show was very busy, about as busy as last year. I was writing up sales all day, and barely had a chance to sit down. But here's what wasn't so good about the results ... because all of my items were under $50, the grand total of sales just didn't add up to last year's. In fact, my sales were only 67% of last year's. That's a big drop! Last year, my sales included a $250 platter, a $175 vase, amongst other high-ticket items. This year, I didn't have a single receipt over $100. And that was the difference. Last year, the pricier items were 39% of my sales. This year, I didn't have them.
Was it worthing trying? Yes, I needed to find out what would happen. But I'm not sure it's worth repeating. This doesn't mean I won't apply for other indie-craft shows, I still might. But only if I think my normal inventory would seem appropriate.
This reminds me of one of my conclusions from The Hourly Earnings Project. When I compared the hourly rate of a big art festival vs. a small art festival, I decided that the small art festival was nice and easy, but anything worth doing takes a lot of hard work. I'll add a new, but related, conclusion now ... if you aim smaller, that's what you'll get.