But even though this is a smaller event in terms of size, it is higher on the "fanciness" scale. Bethesda is an upscale neighborhood just outside the DC border. It is dense and urban but without the hard edges of Baltimore. A surprising number of patrons walk through the festival in high heels! Overall, the crowd was huge but the noise level was quiet and refined.
This is the third year I've done this show. In 2008, the show took place right after a stock market crash, and the weather was gray and cold. Last year in 2009, the show was awash with torrential rain. Both times, I left thinking the sales were pretty good considering the conditions. This year, we were fortunate to have some sunny, crisp, early fall weather, and the economy seems to be on steadier ground. Sales were brisk! And not just for me, I saw lots of art being carried away to their new homes.
So where did it land on the Hourly Earnings scale? $32.20. Not quite as good as Artscape, but way better than the "small" art festival. And still better than all of the wholesale calculations.
One final note ... this show plays a big role in my Holiday Open House, which will be the subject of one these calculations in December. My house is only ten minutes from Bethesda, therefore I use this show to promote the heck out of the upcoming Open House. I almost ran out of flyers!