good elephant pottery

I spent the last month finalizing designs for my 2012 wholesale catalog, and these sample pots are now available to the public in my online store. And, for the first time ever, I uttered the words "hey that's cool" regarding Facebook, because my online store is now seamlessly integrated into my Facebook page, with a "Store" link in the left column of the page.

Does your sweetheart like handmade pottery? Buy him/her a vase or tumbler or pitcher, then fill it with a pretty bunch of flowers. This combines the intense vibrancy of live flowers, with the long-lasting beauty of ceramics. You will be so golden. 

Check out all the new work the online store here.

There are many reasons why I'm glad I studied graphic design in college. Even though I spent years dreaming of quitting my design work and making pots full-time. The fact is my education comes in handy, on a daily basis, for my pottery work too. 

The obvious advantage is my grasp of the term branding, which means I can choose how I want others to perceive my business (this might be the topic of a future blog post). But this post is about something more important ... a bedrock-level way of thinking that I learned in college and have been using everyday since ... the design process. The design process means that the first time you execute a new idea is just the first draft. A finished design requires cycles of revision and refinement. There are too many details and decisions to get them all right on the first draft. You must be willing to see the process through. Every successful potter I've met understands this. I've also met plenty of wannabes who don't. 

I always give credit for good ideas. Last year, my dinnerware design consisted of a square dinner plate, a round salad plate, and a flower-shaped dipping bowl. Phyllis Castells, owner of Heart of the Home in New Hope, PA, said that she'd rather have me offer two different sets ... all squares and all circles. I knew immediately that she was right. A year later, I finally finished the design of the all-squares set, which actually evolved into rectangles. I'm hoping to finish the all-circles set by next year. 

This is something I've never liked about my square plates. When I drape a square slab over a mold, the clay bunches up in the corners, and a protruding lobe develops. It doesn't bother me that much, just a little. Enough that I decided I wanted to eliminate the lobe. 

I thought the answer was to cut a slab with a rounded corner. Wrong. It still made a protruding lobe, only now it was shaped like a duck's bill. 

I realized I needed to shave clay off of the corners, but still maintain a point. Here comes another benefit from my design background ... I can use softwares like Adobe Illustrator to draw precise shapes and curves. The three orange lines represent my first three attempts to figure out the correct curves and angles. They were duds, resulting in weird lobes in other places. Ugh! Every time I turned them over from their molds, I felt defeated.  I thought "hey the lobes in the original design aren't so bad. I can live with them." But then I would wake up the next day realizing I was not satisfied, and I was ready to give it another shot.

On the fourth try (the black line in the above image), it worked. 

Here's another benefit I took from my design office ... the perfect material for making the final cutting templates. These have a glossy surface that can withstand getting a little wet. I have a stack of these that I haven't needed in a while. 

Now I'm satisfied.

It turns out that having an online store is very inexpensive and not very much work. The largest expense are the PayPal fees that are deducted from each payment, and that has only totaled $25 so far. I can now process and pack an order in 15 minutes. And unlike packing a large wholesale order, which takes hours and fills me with dread, these boxes are so small and light that I have no worries when I send them off. In the two weeks between my store launch and Christmas, I made a net profit of $650. Not too bad for a newcomer! The storebuilder/shopping cart I'm using (which I really like, BigCartel.com) costs only $10 per month. Now I can easily justify keeping the store open for all of 2012. 

So here's my plan for the online store going forward ... I will keep it open all the time, even during months when I don't really expect to make any sales. I will try to update the inventory every month, removing the sold items and adding new ones. When I'm gearing up for an art festival, I will unlist all the items in the online store, so I can take all my available pots to the show, then re-stock the online store afterwards. 

Right now, I'm busy putting together my 2012 wholesale catalog. As soon as the samples are fired, photographed, and published, I will list some of them for sale online. It should all be done around mid-January. Stay tuned on Facebook! 

Happy new year to all!

First things first ... I need to thank everybody who came to my open house this past weekend. It was my best open house yet. And not by a little, by a lot. It is a dream to be able to make pots full-time, and I know I couldn't do it if folks weren't willing to buy it. I am truly grateful, and I hope you will enjoy your new pottery for a long time.

But now on to something new and exciting ... my online store is now open! Here's a link to get there. You'll also find this link in my blog sidebar, and on the "where to buy" page of this website. For those of you who were unable to attend the open house, I still have some nice pots available, and they are now in the online store. Enjoy!

My fifth annual Holiday Open House is this weekend! 

Saturday, December 10, 12noon - 5pm
Sunday, December 11, 12noon - 4pm

Free gift with purchase! No hints. 

I will be unveiling some new designs, including these new rectangular plates. Dinner plate is 8x10.5" ($35), salad plate is 6x9" ($25), dipping bowl with a stamped bamboo design is 4" square ($10). 
 

This oval serving platter will coordinate nicely with the above tableware. 16x10" $90
 

I've worked on a few versions of this Everyday Tea Set throughout the year, and this one is my favorite so far. It is inspired by the design of a traditional Chinese gai-wan. $95 for the set.
 

I've updated the design of Captain Casserole with a larger, more oven-mitt-friendly handle. $85

And I'll have a whole lot more. Those of you who have attended my open houses know that my display is bigger than a typical festival booth, including a "sale" area with seconds, experiments, and discontinued items. Hope to see you this weekend!

(did I mention free gift with purchase?)

Not just for me and my pottery students, I want all potters to have the world at their feet. I'm working towards that one potter at a time. I thought our booth at last year's Greenbelt Festival of Lights was a screaming success. This year, my students and I improved our sales by over 17%! This is our third year having this collaborative booth, and it now operates at the level of a serious business. 

I think I can pinpoint the difference-maker. Last year, after our furious selling pace on Saturday, our booth looked half-full on Sunday. It's harder to attract people into a booth if it looks like the good stuff may be gone. This year, we brought enough inventory to keep the booth looking full for both days of the show, and our sales on Sunday were much better. I can apply this insight to my own shows. I had two shows this year (Artscape Baltimore and Bethesda Row) where I had very few pots left for the last day. Sales were pretty slow on those days, but I've always thought it wasn't worth bringing more pots, because last day sales were always slower anyways. But now I know better. This means hauling in more boxes of pots, and hauling out more. But 17% matters. Here comes that recurring conclusion again, anything worth doing takes a lot of hard work. 

Speaking of hard work, it really gratifies me that my students are having this much success. It reflects their preparation and hard work. Not just leading up to the show, but with all the dedication they pour into their pottery work year-round. They deserve it! My ego feels pretty good too. 

This weekend is Greenbelt's Festival of Lights! The show is at the Greenbelt Community Center, where I teach my pottery classes. For the third year, I will be sharing a large booth with my super-talented students from the Advanced Functional Pottery class. This class is about both pottery skill and design, and everything we make is functional. One of the projects we worked on this year was a Three-Part Condiment Server:

Carol Wisdom's hand-built leafy dishes look organic, but fit together like a puzzle.
 

Amy Castner's small wheel-thrown bowls were altered to subtly hug each other.
 

Alan Dowdy cut and assembled his three compartments into one pot.
 

Karen Riedlinger made graduated sizes that nest together.
 

And here's mine! This is not the set I made during class (I sold that one a few months ago) but a design I developed more recently. As you can probably see, I took inspiration from both Carol's and Amy's designs. The pointy corners make good pouring spouts too.

Other projects we worked on this year include pitchers, canisters, ornaments, dinner plates, platters. We'll have lots of great pottery in every price range. Plus lots of these students were also part of the wood-firing, we'll be proudly showing off those toasty pots too. 

Click this logo for the event's website. Hope to see you there!

I'm back from my indie-craft experiment at BAZAART. It was definitely different from my usual show experience. I learned a lot! Some was good and some not so good. 

Here's what was good about it ... it was much easier to pack and set up for the show. Usually, packing pottery for a show is a complicated 3-dimensional puzzle, trying to get all of those pots of various sizes to fit into as few boxes as possible. It takes a while. Packing my simplified indie-craft inventory was a breeze. All the pots were small, and many were the same size. The entire inventory fit into two boxes, neither was full or very heavy. I was able to bring a smaller display. My usual display is three or four tables, plus two shelves. For this show, I brought two tables and one shelf. I only needed room for nine different items, and I could keep extra quantities stored until space became available. Two boxes of pots, and half my usual display fit so easily into my car. I could actually see out the rear-view mirror! Normally, packing the car is another 3-dimensional puzzle, but not this time. I set up the display in less than two hours. It usually takes 3 to 3.5 hours. I took it down in one hour. That usually takes 1.5 to 2 hours. Overall the good news is ... taking an indie-craft approach to pottery selling is a lot less work.

The show was very busy, about as busy as last year. I was writing up sales all day, and barely had a chance to sit down. But here's what wasn't so good about the results ... because all of my items were under $50, the grand total of sales just didn't add up to last year's. In fact, my sales were only 67% of last year's. That's a big drop! Last year, my sales included a $250 platter, a $175 vase, amongst other high-ticket items. This year, I didn't have a single receipt over $100. And that was the difference. Last year, the pricier items were 39% of my sales. This year, I didn't have them. 

Was it worthing trying? Yes, I needed to find out what would happen. But I'm not sure it's worth repeating. This doesn't mean I won't apply for other indie-craft shows, I still might. But only if I think my normal inventory would seem appropriate. 

This reminds me of one of my conclusions from The Hourly Earnings Project. When I compared the hourly rate of a big art festival vs. a small art festival, I decided that the small art festival was nice and easy, but anything worth doing takes a lot of hard work. I'll add a new, but related, conclusion now ... if you aim smaller, that's what you'll get. 

This weekend I will be at BAZAART at the American Visionary Art Museum in Baltimore. This show is, to some extent, an indie-craft show (google the term "indie-craft" if you don't know what that means). Though not entirely, it is a mix of indie-craft, fine craft, and fine art. I used to look down my nose at indie-craft, because it typically does not require decades of practice to master, and the price points are kind-of low. But I can see that indie-craft is a growing segment of the art world. And the more I observe it, the more I appreciate it's one area of strength that traditional crafts could learn from ... an emphasis on good design. I never thought of pottery as belonging in that category, but design has always been a priority for me, because of my education and my previous career. And last year when I did this show for the first time, I was surprised that I did quite well amongst an indie-craft environment. 

So this year I am trying something different ... I will thoroughly embrace an indie-craft-style display for my work. My usual packing list for a show is a full-page, two-column list of items, including many one-of-a-kind items. But for this show, my packing list is only nine items, and I will bring lots of volume of these nine things. These items were chosen based on good design, things that appeal to both pottery fans and non-pottery fans. And everything will be under $50. 

Bowl with chopsticks $40 each or 2/$75
Enormous coffee mug $35 each or 2/$65
Mini elephant $20
Elephant tea light holder $40 or 2/$75
Chickadee tea light holder $22 or 2/$40
Small birdhouse $48
Set of four coasters with crab fossil $30
Personal teapot $48
"Peace + Joy" ornament $10

When my students ask me "what will happen if I try this new idea?" I answer "there's only one way to find out." So this weekend I will be taking my own advice. If this goes well, I may start applying to more indie-craft shows next year.

I've begun the groundwork for the online store that I pledged to open in 2011. And yes, I am tracking my time and will eventually add this to The Hourly Earnings Project. I'm very eager to see how it compares to my other avenues for selling. But patience is required, I decided to calculate the Hourly Earnings value at the end of next year. It turns out that setting up an online store doesn't actually take that much time, which is nice. But it didn't seem fair to count that time towards a short time period of sales. After a year, I'll probably want to revamp and improve the online store anyways, so it makes sense to assign a year's worth of value to the setup time. 

So here's my launch plan ... the online store will open on Monday, December 12. This is the day after my Holiday Open House. It will be a small launch. I'll take a few nice pots remaining after the open house, and offer them for sale online.

If you are on my mailing list, or a facebook fan, or a regular reader of this blog, you will get all the details soon!