An Indie-Craft Experiment 11/23/2011
This weekend I will be at BAZAART at the American Visionary Art Museum in Baltimore. This show is, to some extent, an indie-craft show (google the term "indie-craft" if you don't know what that means). Though not entirely, it is a mix of indie-craft, fine craft, and fine art. I used to look down my nose at indie-craft, because it typically does not require decades of practice to master, and the price points are kind-of low. But I can see that indie-craft is a growing segment of the art world. And the more I observe it, the more I appreciate it's one area of strength that traditional crafts could learn from ... an emphasis on good design. I never thought of pottery as belonging in that category, but design has always been a priority for me, because of my education and my previous career. And last year when I did this show for the first time, I was surprised that I did quite well amongst an indie-craft environment. So this year I am trying something different ... I will thoroughly embrace an indie-craft-style display for my work. My usual packing list for a show is a full-page, two-column list of items, including many one-of-a-kind items. But for this show, my packing list is only nine items, and I will bring lots of volume of these nine things. These items were chosen based on good design, things that appeal to both pottery fans and non-pottery fans. And everything will be under $50. Bowl with chopsticks $40 each or 2/$75 Enormous coffee mug $35 each or 2/$65 Mini elephant $20 Elephant tea light holder $40 or 2/$75 Chickadee tea light holder $22 or 2/$40 Small birdhouse $48 Set of four coasters with crab fossil $30 Personal teapot $48 "Peace + Joy" ornament $10 When my students ask me "what will happen if I try this new idea?" I answer "there's only one way to find out." So this weekend I will be taking my own advice. If this goes well, I may start applying to more indie-craft shows next year. CommentsStubby 11/23/2011 4:08pm
Well, if ya can't beat 'em join em.
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Stubby, you have to admit that traditional crafts have suffered greatly in the recent economy. And I see lots of world-class craftspeople whose style is stuck in 1980s suburbia, and I think that has a lot to do with it. Another problem with working artists is that, like you, too many think "marketing" is a bad word, and that's another thing that all artists can learn from the indie-craft movement. FYI, I'm not trying this because I'm having trouble selling in traditional craft venues. I sell my work as fast as I make it. I'm trying this because I think it has merit. Indie-craft has absolutely no bearing on venues like SOFA. If you think it does, you are drawing connections that don't exist. Shifting blame. You are only hurting yourself with your closed-minded and fearful point of view.
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Leave a Reply | authorMea Rhee, the potter behind Good Elephant Pottery my online storejoin the herdReceive email notices about upcoming shows/events. categoriesAll archivesFebruary 2012 |
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