good elephant pottery

 
 
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The American Visionary Art Museum in Baltimore is the kind of place that makes me feel good about the arts world. So much of the arts world is snooty and elitist, and takes itself way too seriously. But AVAM is filled with originality, humanity, and fun. And it's wildly successful. Every year they produce a holiday art show called BAZAART. It's pretty small with only 50 artists, and is held indoors in their gorgeous reception hall. I had a feeling it would draw a good crowd, and that folks would be eager to shop on Thanksgiving weekend. 

This is the fourth retail art festival that I've chronicled in The Hourly Earnings Project, and I am starting to draw some conclusions that I wasn't expecting. After the first two shows, the big art festival and the little art festival, it appeared that income from art festivals was widely variable and unpredictable. At BAZAART, I made $36.32 per hour. This is the best I've done all year, but still three of the four shows had an hourly earnings value within a pretty close range of each other. The fourth show, which was a stinker in terms of sales, now looks like an aberration. 

It's not as unpredictable as I thought. However, what's clear now is that predictability and success come with choosing the right shows. No longer will I rationalize like "well the booth fee is so cheap" or "the person in charge is so sweet." That's not enough substance for me to commit my time. Substance comes in the form of location, venue, expertise, longevity, reputation, time of year, and the quality of the art. I'm lucky to live in a region with lots of good events, but for every good show there are half-a-dozen wannabes. It's not always easy to see the difference, so I thoroughly expect to snore through some more duds along the way. But if I charge myself with making good decisions, I think I can make the outcomes predictable most of the time. 
 


Comments

Tim
09/29/2011 12:12pm

Mea,
Thanks for posting your findings. I appreciate learning about the experiences of someone out there selling there work. I am a hobby potter and have been for 30 years. On occasion I sell some work or teach a class but have never attempted to make a living at it because I figured it would be very difficult to do. Real Estate and construction have supported my family through the years. I am disappointed to hear that your best show netted around 36.00 per hour for you. This confirms what I suspected all along. I am happy that this works for you and you get do what you love. I have thought about entering a few shows this coming year and when thinking of selling work have thought to be making things that will sell, like mugs, honey pots. Do you make certain things for specific shows that will sell well or what?

Tim M

Reply
09/29/2011 1:24pm

You're right, this is not nearly as much as I made per hour when working as a graphic designer, but I find I don't miss the income at all. Then again, I don't have a family to support, therefore it's easier for me to make frugal or risky financial decisions. As for your question ... I am always thinking about "sellability" when making pots for shows. But I never allow sellability to outweigh enjoyment. Therefore I only make pots for sale that fall into that elusive overlap of "things that sell" and "things I enjoy making."

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